Wellness Tourism Push: Costa Rica is leaning harder into higher-value travel—longer stays, wildlife and wellness experiences—signaling a move away from mass tourism as the Tourism Board rolls out its “Empieza a vivir, Pura Vida” campaign for priority European markets. Surf Promotion in Europe: The ICT is taking “Surfing the Pura Vida” to Madrid with a wave-simulator activation to get Spanish travelers to try Costa Rica’s surf spots, plus yoga and sustainability messaging. Wildlife Recovery: Piedras Blancas National Park welcomed back white-lipped peccaries after years without confirmed records, reintroducing 13 animals via careful capture, monitoring, and transport. Airport & City Travel Tweaks: San José’s SJO Fast Track priority service began July 1 to speed international departures/arrivals, and vehicle restrictions inside the Circunvalación area were suspended for the school holiday period (July 6–20). Flood Emergency Winds Down: Costa Rica’s Caribbean/Northern Zone flood shelters are closing as damage assessments begin after Tropical Wave #19/#20 rains displaced about 250+ residents. Tour Operator Update: UK wildlife/conservation trips provider GVI has entered liquidation and cancelled all future programs, including Costa Rica departures. Safety Note: Police are investigating the July 4 killing of a Costa Rican influencer and her boyfriend in La Cruz, Guanacaste, after a home invasion while they slept.